Why is taking control of your photographic image so essential?

2 important reasons:


NOW as our lives are moving more and more online...


On a personal level, are you sick and tired of being unhappy with how you look in photographs and realizing there's nothing you can do about it now? Are you unhappy with how you look in images on social media?


On a professional level, whether you're an entrepreneur or working for someone else's company or organization, your image on the website and in social media has a direct impact on how successful you will be!

What can you do about it?

Get savvy with your online image...


Think of yourself as a performer in front of the camera and get some training from a professional so you can get the results you want: happy, sad, fun or serious, and all the while keeping it natural.


Learn presence and project your inner persona - how you feel inside and the look in your eyes is even more important than your physical appearance or the lighting, background, etc.

Hi, I'm Victoria Medina, creator of IMAGE POWER FORMULA...


My experience in front of and behind the camera as both a performer and photographer makes me uniquely qualified to train you in taking control of and making the most of your photographic image, which is so important on both a personal and professional level.

I am a a professional photographer and an Off-Broadway writer, director and producer, having trained in theater performance and music in New York City and London. I have had a long and varied career as a professional photographer, shooting individual and family portraits, music and dramatic performances, movie industry events, celebrities, and more.

For me it is all about capturing the spirit of the person, event, or business. 

I have photographed celebrities such as Julia Roberts, Julianne Moore, Bob Hope, Tina Fey, Christine Baranski, and Bill & Hillary Clinton, while corporate clients have included the Hollywood Film Festival and New York Women In Film and Television.

LET ME HELP YOU. I know what it takes to be great in front of and behind the camera. Improving your photographic image can have a profound effect on how you feel about yourself and how you are perceived in public both on social media and in business.

"If you are uncomfortable in front of the camera or you just want to take better photos there are techniques and lessons for everyone."

- Iain Hamilton, Art Director